劉建位筆記：看看巴菲特多么重視名譽(yù)：
我們虧得起錢，甚至是很多錢，但是我們丟不起名譽(yù)-哪 怕是一丁點(diǎn)兒的名譽(yù)。
我們花了43年才取得了這樣的成就，但是我們可能只需花43分鐘就能夠摧毀這一成就。
沃倫?巴菲特如何管理自己的經(jīng)理團(tuán)隊(duì)
作者: Patricia Sellers 時(shí)間: 2009年10月14日 來(lái)源: 財(cái)富中文網(wǎng)
在很多方面，伯克希爾所取得的成就得益于它的聲譽(yù)，而我們不想做任何事來(lái)玷污這個(gè)聲譽(yù)。http://www.fortunechina.com/first/c/2009-10/14/content_25415.htm
沃倫?巴菲特（Warren Buffett）稱旗下公司的首席執(zhí)行官們是“全明星隊(duì)?！?/span>
這個(gè)世界最知名的投資者選擇股票非常務(wù)實(shí)，挑選經(jīng)理人也是如此。但是把伯克希爾-哈薩韋（Berkshire Hathaway ）擁有的企業(yè)的老板們稱為“全明星隊(duì)”也許是巴菲特管理人員的一個(gè)聰明手段---因?yàn)樗浅Ｐ湃芜@些人以至于讓他們感覺(jué)自己必須是最好的……這樣壓力很大，他們也確實(shí)如此。
在最近《財(cái)富》雜志舉辦的商界女強(qiáng)人峰會(huì)（Fortune Most Powerful Women Summit）上（巴菲特是參加峰會(huì)的少數(shù)男性之一。他說(shuō)“對(duì)那些在高中沒(méi)約會(huì)過(guò)的男人來(lái)說(shuō)，這里就是天堂”），巴菲特和他的兩個(gè)明星讓我們看到了他是如何激勵(lì)經(jīng)理的。
一個(gè)明星經(jīng)理人叫凱西?巴倫?塔馬茲Cathy Baron Tamraz）。2006年她與巴菲特通過(guò)電話進(jìn)行了快速的協(xié)商，沒(méi)有見(jiàn)面就把自己的公司美國(guó)商業(yè)通訊社（Business Wire）賣給了巴菲特。這項(xiàng)交易非常成功，因?yàn)榘头铺胤Q“如果我當(dāng)時(shí)見(jiàn)了她的面的話，我會(huì)出更高的價(jià)錢買她的公司?！彼研侣剛鞑シ?wù)業(yè)稱為“一個(gè)非常成功的產(chǎn)業(yè)?！?/span>
塔馬茲懷疑巴菲特有心理學(xué)學(xué)位，她說(shuō)“沃倫讓我們覺(jué)得我們應(yīng)該是完美的?！彼皇且粋€(gè)受過(guò)培訓(xùn)的心理學(xué)家，但是他卻毫不遜色于受過(guò)訓(xùn)練的心理專家。塔馬茲說(shuō)：“這對(duì)我們來(lái)說(shuō)很恐怖，因?yàn)槲覀兺砩纤恢X(jué)，想著如何把每一天的事情都做好。這很神奇?！?/span>
另一個(gè)出席峰會(huì)的明星是蘇珊?雅克（Susan Jacques）。她是奧馬哈市Borsheims珠寶禮品公司的首席執(zhí)行官。巴菲特解釋說(shuō)，27年前雅克開(kāi)始在這個(gè)公司上班的時(shí)候，只是一名時(shí)薪4美元的小職員。之后巴菲特在這個(gè)來(lái)自津巴布韋、充滿活力的年輕女性身上發(fā)現(xiàn)了一些特殊才能。12年之后他讓雅克做這家珠寶零售公司的首席執(zhí)行官。他承認(rèn)這個(gè)決定讓很多人吃驚，但是“后來(lái)事實(shí)證明她就是一個(gè)很了不起的首席執(zhí)行官?！?/span>
雅克說(shuō)自己從巴菲特那里得到的最好建議來(lái)自一份備忘錄。巴菲特每隔幾年就會(huì)給自己的77個(gè)全明星們送去一份備忘錄。每次的備忘錄都包括以下信息的不同版本：
我們虧得起錢，甚至是很多錢，但是我們丟不起名譽(yù)-哪怕是一丁點(diǎn)兒的名譽(yù)。我們必須保證我們的任何商業(yè)行為都能夠在一份國(guó)家報(bào)紙的頭版上由一個(gè)不友善但是很聰明的記者寫(xiě)文章來(lái)報(bào)道。在很多方面，包括收購(gòu)別的公司，伯克希爾所取得的成就得益于它的聲譽(yù)，而我們不想做任何事來(lái)玷污這個(gè)聲譽(yù)。伯克希爾曾被《財(cái)富》評(píng)為世界第二大最受尊敬企業(yè)。我們花了43年才取得了這樣的成就，但是我們可能只需花43分鐘就能夠摧毀這一成就。
雅克說(shuō)：“這就是我在個(gè)人和職業(yè)生活中每天都用的標(biāo)準(zhǔn)?！彼€透露了從巴菲特那里學(xué)到的另外三條智慧：“讓自己像企業(yè)主一樣思考。壞消息要立即告訴大家。如果你不了解珠寶的話，那么就了解你的珠寶商?！?/span>
http://postcards.blogs.fortune.cnn.com/2009/10/12/how-warren-buffett-manages-his-managers/
October 12, 2009, 11:27 am
How Warren Buffett manages his managers
Warren Buffett calls the CEOs who run his companies "All-Stars."
The world's most renowned investor picks his managers practically as well as his stocks. But branding the bosses of businesses owned by Berkshire Hathaway (BRKB) "All-Stars" may also be a clever people-management ploy on his part--to inject so much confidence in his people that they feel they must be the best...and duly pressured, they are.
At the recent Fortune Most Powerful Women Summit (where Buffett, one of the few male attendees, says, "For a guy who couldn't get a date in high school, this is heaven"), he and two of his All-Stars clued us in on how he motivates.
One "All-Star" in attendance, Cathy Baron Tamraz, sold her company, Business Wire, to Buffett sight unseen, after speedy negotiations by phone, in 2006. The deal worked out well, because "if I had met her, I would have paid more," Buffett said, calling the news-distribution service "a fabulously successful business."
Tamraz suspects that Buffett has a psychology degree because, she said, "Warren makes us feel like we can do no wrong." He's no trained psychologist, but he may be as good as one. "It's a very frightening thing to do to us," Tamraz said. "We're not going to sleep at night because we're going to get it right every single day. It's extraordinary."
The other "All-Star" at the Summit: Susan Jacques, the CEO of Borsheims Fine Jewelry and Gifts in Omaha. Twenty-seven years ago, Buffett explained, Jacques arrived at Borsheims as a $4-an-hour clerk. He detected certain skills in this dynamic young woman from Zimbabwe, and 12 years later he made her CEO of the jewelery retailer. The promotion surprised many people, he admitted, but "she turned out to be a fabulous CEO."
Jacques said that the best advice she's gotten from Buffett comes in a memo that he sends to his 77 All-Stars every couple of years. Every memo includes some version of this message:
We can afford to lose money--even a lot of money. We cannot afford to lose reputation--even a shred of reputation. Let's be sure that everything we do in business can be reported on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. In many areas, including acquisitions, Berkshire's results have benefitted from its reputation, and we don't want to do anything that in any way can tarnish it. Berkshire is ranked by Fortune as the second-most admired company in the world. It took us 43 years to get there, but we could lose it in 43 minutes.
"This is the mantra I use every day in both my personal and professional life," Jacques said, noting three more pieces of wisdom from Buffett: "Think like an owner. Tell us bad news right away. And if you don't know jewelery, know your jeweler."
PATTIE signature
P.S. Buffett introduced a Summit session called Most Powerful Women in Small Business, which spotlighted a new program from Fortune and American Express (AXP)--where Buffett is the largest shareholder. We selected 10 extraordinary female entrepreneurs and brought them to the Summit. Stay tuned to Postcards for more about this new initiative.
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